The importance of innovativeness is one of the most discussed topics in several studies. But theres is still inconsistencies about the effect from innovativeness to performance. Especially in the dynamic environment and under-performance condition like financing industry in Indonesia, which has declined in growth from the past decade. This research seeks to analyze the most influential factors on performance and innovativeness in terms of the variable strategic approach and variable ways of gathering information at the manager level in the finance industry. Study literature will be use to build some hypothesis at first stage, then quantitative research method will be implement at second stage for hypothesis testing. Sample technique that use in this research is two stage stratified random sampling. Data collection by questionnaire from 242 managers in financial industry will be analyzing with Partial Least Square. After finalize data analysis, the result showed that the effect of innovativeness on manager performance was not significant. The novelty in this research is the explanation why the managers in financing industry are difficult relatively to enhance their innovativeness. The results expected can be used as recommendations for enhancing innovativeness and manager’s performance, especially for the performance improvement in the financing industry.