A paper making process adopts primarily a generic flow of steps across industries. This industry is one of the largest in the world and is touted to be growing further with incremental demand for paper and its affiliated products for its eco-friendliness. However, paper and pulp industry is a heavily resource dependent industry be it forest resource, water resource, energy or chemicals. In fact, it is said to be one of the top five leading consumers of energy. Given such, this industry is a major contributor to depleting natural resources and increasing green house gas emission, adding intensively to the global warming. Against such a backdrop, it offers relevant cause to study the scholarly discussion and debate on sustainable issues in paper and pulp industry playing around the academic universe and also to poke into and discuss some of the issues of sustainability in the industry emerging out of the articles. Accordingly, through this articles, the present state of affairs in the academic fraternity on the above topic has been laid out through a bibliometric analysis, while some of the common challenges of environmental sustainability associated with the paper making process have been identified from the literature and discussed thereof.