YouTube is a popular new business field in Indonesia. Content creators compete to gain the most popularity and subscribers among others. YouTube is like a new arena in which there is competition and dominance. Every content creator has a habitus and capital that becomes a strategy or means to win the contestation in the arena. This research is examined using a qualitative descriptive approach to explore the habits and modalities used by content creators in the YouTube platform arena. The concept used in this study is a concept developed by Bourdieu about habitus, capital and arena. The unit of analysis of this research is the ten YouTube accounts with the highest number of subscribers in Indonesia
YouTube as Capital Battle Arena in the Digital Age (Case Study of Top 10 Youtubers in Indonesia)
37 Views
11 Downloads