The past literature has seen considerable growth in lean and green concepts in the context of developed countries. However, despite the increasing interdependencies between developing and developed economies, little is known in the context of developing economies. This study investigates the impact of green and lean practices, and reverse logistics on organizational performance in the context of a developing economy. We employ a quantitative research design, where a sample of 170 responses was generated from senior managers of manufacturing firms in Pakistan – a developing economy. The analysis uncovers those green practices have a significant positive nexus with organizational performance in a developing economy like Pakistan. Further, we find that lean practices and reverse logistics serially mediate the relationship between green practices and organizational performance. We thus suggest green practices, lean practices, and reverse logistics as key levers to enhance performance and gain a competitive advantage for the firms in the developing economy like Pakistan. This is among the few studies testing serial mediation of lean practices and reverse logistics between green practices and organizational performance. The findings offer numerous contributions to both theory and practice.