Business Management

Continuing Use Behavior Analysis of MSMEs on the Mosan Digital Platform Using the UTAUT2 Model

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DT
Domingos Tilman Telkom University
MA
Maya Ariyanti Telkom University
DT
Dodie Tricahyono Telkom University
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Published in 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management, Johor Bahru, Malaysia
Publisher IEOM Society International
Date of Conferences September 13–15, 2022
DOI 10.46254/AP03.20220650
ISBN 978-1-7923-9162-0
ISSN/E-ISSN 2169-8767