Marketing and Retail
Marketing and Retail Full Paper Session

Does social media matter? The influence of COVID-19's uncertainty-fear in destination revisit intent post-COVID-19

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NA
Nurul Nafisah Abdul Karim Universiti Tun Hussein Onn Malaysia
NT
Nurul Ainina Nadhirah Tajurahim Universiti Tun Hussein Onn Malaysia (UTHM)
SM
Salwa Mahmood
MK
Muhammad Khairul Samat Erul Food Industry
Published in BAM2023 Conference
Publisher IEOM Society International
Date of Conferences September 5–6, 2023