Abstract

Comfort is the new in! Consumers of the apparel industry today demand of soft and breathable fabrics which are suitable to wear on casual outings as well as at certain family functions or parties. Designers across the world are coming up with innovative designs on such fabrics which are comfortable to wear and which the consumer feels confident to wear on ceremonial occasions. This change of events is a golden opportunity for the players in Indian Handicrafts Industry operating in the category of textiles. The manufacturers in the Chikankari industry are taking advantage of this scenario and taking steps to create such products which satisfy the needs of the consumers while also keeping the essence of the craft alive. This research paper aims to study the attitude of consumers towards the acceptance of Chikankari products as occasion wear.

Keywords

Handicrafts, Textiles, Chikan Industry, Uttar Pradesh, and Apparel