Industrial Automation companies or IA companies played a critical role in Industry 3.0 transformation of manufacturing and process industries. Between 1980 to early 2000, IA companies like ABB, Emerson, Honeywell, Rockwell, Siemens, and Yokogawa dominated with several measurement and digital control systems. Introduction of new technologies like Internet of things (IOT), Big Data, Virtua and augmented reality and data science, the industry 4.0 concept has changed the expectation of manufacturing and process industry customers. Industries are looking beyond traditional control system, and field is experiencing new competition from data-driven companies and consultants like Accenture, IBM, and TCS etc. IA companies are under pressure of two-fold digital transformation; one is internal operation transformation and the second is to enable the transformation of manufacturing and process industries. This research will holistically study the impact of digital transformation on IA companies and suggest the action fields to remain competent in the market.

Keywords:  Digital Transformation, Industry Automation Company (IA), Industry 4.0, IIOT