Abstract

The Business Incubator at the university accepts business students every semester. There are several factors that make them a young entrepreneur today. Special assistance is needed from the Business Incubator so that it can help students desire to become the entrepreneurs they want. The purpose of this study is to find out the reasons for doing business from students so that a mapping of what motives can be used as a reference for them. This study uses an online survey, open-ended question, to 199 business students who are undergoing a program at a business incubator, at a private university in the city of Bandung. Qualitative analysis was carried out by means of first-cycle coding, second-cycle coding, and content analysis. The results of the study show that the reasons for doing business are divided into 4 categories, namely profit, passion, problems, and college graduation requirements. Two categories that dominate are reasons for profit and passion. This research is useful for business incubator managers, especially at universities, to be able to map student motives for providing appropriate facilities and companions. This research is also useful for developing knowledge about entrepreneurship education. The limitation of this research is that the new research object uses one sample business incubator.

Keywords

Entrepreneurship education, business incubator, motivation, students, entrepreneurial ecosystem