In recent years the development of the tourism sector is quite important in rural post-conflict areas in Colombia, with the community being a key player that participates in the tourism activities that take place in the territories. Therefore, the need to characterize and plan tourism development is identified, in order to support local development. The method that applies consists of three phases, the first corresponds to the identification and search of secondary information, the second to the selection and implementation of instruments for the collection of information, and the last is the analytic hierarchy process method (AHP).
The criteria with the highest assessment are sociocultural (32%), economic (22%) and ecological (21%), in which the most representative variables are social empowerment, local identity, financial capacity of the demand, offer price level, biophysical conditions and natural resource supply. Likewise, the AHP method indicates the following assessment in each municipality; Mesetas 2,37, Lejanías 2,17 and La Uribe 2.0.