The Industrial Pole of Manaus (IPM) is an important mecanism for regional development, in addition to enabling the conservation of the Amazon Rain Forest, operating through the granting of tax incentives and having the Basic Productive Process (BPP) as the main instrument of industrial policy. This article evaluates the BPP of the television product, the one with the highest revenue in the IPM, from the point of view of the manufacturing companies, using a specifically built Maturity and Readiness Model (MRM) composed of six dimensions: search for inter-regional balance, adding value to production, achievement of governmental macro-goals, increase in job offers, promotion of sustainable use of biodiversity and maintenance of fiscal balance. Applied through a structured questionnaire based on the five-point Likert Scale, the MRM showed a global index of 3.59 out of 5, indicating an optimistic view of the manufacturers, especially in terms of job offers.  It was adjusted and validated using the methodology of partial least squares in structural equations modeling (PLS-SEM), using SmartPLS® 3.0  software.  Perspectives for future studies include the applicationthe of the developed MRM to other products with significant revenue and the extension of the research to other stakeholders, especially Governments (federal, state and municipal), research and development institutions and universities.