Performance management aligns individual aims with organizational aims. It is to obtain better organizational outcomes managing and understanding performance within an agreed framework of planned objectives, standards and requirements. The main elements of performance management are agreement, measurement, feedback, positive reinforcement and dialogue. The data envelopment analysis (DEA) model, also named as the CCR model, proposed by Charnes et al. (1978), computes the relative efficiency of a decision-making unit (DMU) by maximizing the ratio of its total weighted outputs to its total weighted inputs subject to the condition that the output to input ratio of every DMU be less than or equal to unity. However, conventional DEA model assigns unrealistic weights to the inputs and outputs to produce high efficiency score for the evaluated DMU and therefore the number of efficient DMUs can be quite high. To overcome that issue, common-weight DEA-based models are proposed by the scholars. In this study, performance evaluation of a technology company that performs in the retail sector is conducted and the results are analyzed.Performance management aligns individual aims with organizational aims. It is to obtain better organizational outcomes managing and understanding performance within an agreed framework of planned objectives, standards and requirements. The main elements of performance management are agreement, measurement, feedback, positive reinforcement and dialogue. The data envelopment analysis (DEA) model, also named as the CCR model, proposed by Charnes et al. (1978), computes the relative efficiency of a decision-making unit (DMU) by maximizing the ratio of its total weighted outputs to its total weighted inputs subject to the condition that the output to input ratio of every DMU be less than or equal to unity. However, conventional DEA model assigns unrealistic weights to the inputs and outputs to produce high efficiency score for the evaluated DMU and therefore the number of efficient DMUs can be quite high. To overcome that issue, common-weight DEA-based models are proposed by the scholars. In this study, performance evaluation of a technology company that performs in the retail sector is conducted and the results are analyzed.