This article discusses the efforts of the UNIQLO fashion brand in reducing waste materials as the implementation of the Sustainable Development Goals. UNIQLO implements a sustainability campaign through its recycling project. This article describes how UNIQLO uses waste materials as part of the United Nations Sustainable Development Goals using Corporate Shared Value theory. In this case, it is promoting a recycling program that also provides shared value by selling sustainable products. This article uses a qualitative method, by collecting sources through journals, news, websites, and related articles.
Keywords
Sustainable, Corporate Shared Value Theory, fast fashion, UNIQLO, SDGs.