Aviation is one of the modes of transportation that is relied on by the Indonesian until now. Currently, various parties are starting to focus on improving the quality and service of air transportation supporting infrastructure, both local and international flights. In the midst of the uncertainty of transportation conditions in Indonesia, aviation has had a considerable impact. One of them is service at the airport. Angkasa Pura I and Angkasa Pura II, are state owned enterprise companies which are engaged in airport management in Indonesia. This paper will focus on comparing the strategy effectiveness of both companies before and during pandemic situations using each company perspective. By comparing both revenue trends and cost revenue ratio from 2019 and 2020, it can be concluded that neither company’s strategies are effectively implemented during the pandemic.
Keywords
Strategy Effectiveness, David’s Alternative Strategy, Aviation Industry, Airport Service Company, COVID-19.