Indonesia's retail industry for the fashion sector continues to grow rapidly due to an increase in per capita income and an increase in the upper-middle class. The fast globalization has forced the fashion industry to grow rapidly to cope with global trends. The need for clothing as the basic need of human life makes the fashion industry remain a sustainable industry despite globalization. Even though the fashion industry provides basic need such as clothing but fashion retailer needs a strategy to not just survive the fashion retail business but also lead the fashion retail market. The formulation of strategy is important for a company to withstand the market challenge and become the leader in the market. By using Porter’s generic strategies, fashion retail companies are assessed and compared their financial performance. In this research, we analyze the financial performance of the company PT. Ramayana Lestari Sentosa Tbk, PT Matahari Department Store Tbk, and PT Mitra Adiperkasa Tbk. The goal is to assess their financial performance based on Porter’s generic strategies. This financial analysis is an encouragement either for the entrepreneurs to start fashion businesses or small businesses to continue developing since in the future fashion business is always tempting for investors and customers.

Keywords
Fashion Retail, Porter’s Generic Strategies, Financial Performance.