The Covid-19 pandemic has crippled the economy's most important sectors. People have been forced to stay at home due to the implementation of the Large-Scale Social Restriction (PSBB). Meanwhile, they were required to preserve their health and well-being to avoid becoming infected with the Corona Virus Disease (COVID 19). One of the numerous strategies to avoid a viral assault is to exercise; during the pandemic, the majority of the population chooses cycling as their form of exercise. As a result of this situation, demand for bicycles and their replacement parts is increasing, even though their prices are also rising. This phenomenon has the potential to boost the income of bicycle companies. This study observed which Porter’s Strategy were used by bicycle companies and discovered the impact of the strategy during Covid-19 pandemic.
Keywords
Covid-19, Cycling, Porter’s Strategy, Brompton, Shimano.