The purpose of this paper is to study operating practices that makes tech companies tick in the growing food delivery service sector in India. The food delivery market is valued at over Rs 12 billion as of 2016, where upwards of 7% market share now reserved for online food delivery services. As opposed to 'Delivery as a Service' companies, aggregator delivery services generate a platform for consumers to navigate through a variety of restaurants hosted on it, discovering restaurants and placing orders manually. This study compares growth and operating strategies of four such aggregator food delivery companies in a booming Indian market (Swiggy, Zomato, FoodPanda, and TinyOwl). The market is expected to grow 40% annually owing to a larger disposable income from a wealthier middle class (also with long, erratic working hours). Growing incomes have encouraged the creation of an increasingly health-conscious middle class, desiring meals which may substitute nutritional values of home-cooked meals. Aggressive growth strategies have not been as rewarding elsewhere in the food-service industry (with multiple grocery-delivery services scaling down operations in 2015-2016). However, the future seems brighter for the online food industry, as India catches up with developed markets (where online food orders take upwards of 30% of market share).