Abstract
Mergers, acquisitions and alliances of companies are a major study in today's economies phenomenon. The purpose of this paper is to present an overview of the theories on mergers, acquisitions and strategic alliances. In this regard a case study is performed where companies Cinepolis and Cinemex are analyzed. The subject of these strategies will be developed to provide knowledge.
Key words: Mergers, acquisitions, alliances, strategies
JEL: M100, M200, D000