Within the social institutions, the university is one of the most responsible for research, due to its mission, which is closely linked to the knowledge generation. Although, different proposals are made, which on different contexts contribute to the generation of a research culture, they become an opportunity and a real possibility to create the environment needed by the university in order to reach a culture for the research. Pedagogic and educative research contributes and it's formed on the way to reach the quality improvement, through the institutional self-evaluation process from an education based on responsibility and cooperative work values, related to the capabilities of wisdom, being and coexist. Now a research management creates a motivating research culture, providing an enabling environment for the promotion of values and required conditions to take research as a lifestyle.