Social media plays an important role in rapid propagation of marketing. Identifying the important themes of Social media marketing is important for the community of scientific scholars and business professorial. Hence the purpose of this article is to answer the above demand by introducing a practical framework for SMM domain in academic literatures.
Track: E-Business/E-Commerce
Published in: 2nd North American International Conference on Industrial Engineering and Operations Management
Publisher: IEOM Society International
Date of Conference: September 23
-26
, 2016
ISBN: 978-0-9855497-5-6
ISSN/E-ISSN: 2169-8767