Nowadays, the most important features of business are complexity and continuous change. So industries and companies couldn't pursue their policies & plans safety without considering external factors and imagination of future. So, in this situation industries & companies need should decide to forecast future. This forecasting should be comprehensive and multi-dimensions. Using techniques such as “roadmap” at corporate level, which forecasts future according to past and present conditions of company, could form strategic thinking concept and then managers will be able to develop different strategies or alternatives with respect to their stakeholders’ opinions. Thus, road mapping is considered as a popular approach for long range planning. In the other words, roadmap integrates & communicates between vision, values and objectives with strategic actions necessary for achieving these targets. Improving energy productivity is one of the most concerns for developing countries. It is necessary to define and develop plans and actions for reducing energy consumption in these countries. In this paper, we develop such issues for Iranian steel industry from “energy productivity” view. For this reason, we customize technology-product roadmap model. Then we estimate energy savings in coke making, direct reduction, and blast furnace processes after execution of designed roadmap in Iranian steel industry for short, medium & long times. The results show energy savings between 8% to 15% for different interval times. Also, we notice the roles and responsibilities of each player related to performing this roadmap.