Strategy of management affects the progress of company in every aspect. Strategy management decides what steps that company must do to achieve the vision and mission and also to keep standing in the industrial competition these days. It is required to identify the company’s position in term of advantages and disadvantages to consider the strategically management. Moreover, value chain model can be used to identify the whole process. This research will be done in Small and Medium Enterprise (SME) Yan’s CERAMIC Malang, East Java. The advancement of technology can be one of the beneficial aspect to survive, but the use of technology should be precisely correct and balancing with the human resources. By using the technometric model can be assumed, that all of the technology component which are exist in the SME be one of the basic development plan in SME. The result from this research is focus strategy and expansion strategy with considering the vision and mission SME itself, SWOT matrix, value chain model and technometric model.