Supply Chain Management (SCM) is one of the most important issues of each organization which monitors and controls all related activities. One of the most crucial activities in this field is the Customer Relationship Management (CRM) in order to identify the most and less profitable customers. 

To do customer relationship management, the company needs to do data collection, knowledge extraction and decision making. To reach the mentioned goal, the Business Intelligence (BI) concept serves as essential role. This method will be more successful if the needs and requirements of the organization be compatible with involved factors in business intelligence. In other words, a good decision can be made if and only if the true knowledge based on the company needs has been extracted from the collected data.   

In this paper, we have modeled a knowledge extraction system based on the most important company parameters such as product variety, uniform sale, transportation costs, order frequency and investment returning. This method has been implemented on real existing company, i.e., Sahar Food Industries.

Keywords: Business Intelligence, Costumer Relationship Management, Supply Chain Management