In the present age of e-commerce, mobile penetration has risen to a significant level and can be seen as it grows exponentially in the past decade. The mobile application has opened up a new sense of customer service. With an increase of these applications, researchers have inclined their interest towards development and identify various issues linked to it. This study focuses on accumulating a vast academic literature in a time frame of the last ten years. A comprehensive and systematic literature review was done in the emerging area of mobile application development. After the process of reviewing the extensive literature from the biggest database ‘Scopus’, a total of 26 relevant journal papers were considered for the review after multiple steps of filtrations. This paper gives the scope and the direction in the field of mobile development and helps the organization to have a vast knowledge regarding the same. The findings of this study provide valuable insights and future recommendations in this developing field.