In the context of product innovation, the environmental dimension takes a special place of choice and cannot be separated from the other requirements of the product which make it competitive. Tools are available but unfortunately proficiency levels required for their use are at the level of an expert; moreover, the tool must be able to clearly identify the benefits arising from its use, with its strengths and weaknesses.

We have adopted an approach that consists in proposing a qualitative evaluation matrix including no less important parameters related to the comfort factors of the product and organizational preparation for the appropriation of an eco-design approach, in addition to the standard factors of eco-efficiency. In order to help the designer to make a decision the TRIZ (theory of inventive problem solving) method was proposed. We present a package based on a simple and easy tool adapted use. Il allows designers, teams who participate in creative sessions to find innovative and effective solutions using levers that can be some solutions to écoinnovatives issues.