Abstract — The hypothetical model of roles of norms, traffic regulatory fit, and job satisfaction, in influencing motorcyclist’s  driving behavior to promote wellbeing is being examined in this research. A five-instrument survey on 333 motorcyclists was conducted through purposive-sampling technique. The model is then tested using Structural Equation Modeling (SEM) in Linear Structural Relation (LISREL) software. The result shows that an increase in norms, traffic regulatory fit, and job satisfaction, tend to be followed by an increasingly good driving behavior that later on could lead to better wellbeing. The resulting fit indexes Root Mean Square Error of Approximation (RMSEA) with a value of 0.043 and Critical Number (CN) with a value of 328.76 significantly confirmed that the model fit and suitable to represent the actual situation in Jakarta. Theoretical and practical implications for new and constructive contributions in improving driving behavior and wellbeing are also presented in this study.

Keywords—norms, traffic regulatory fit, job satisfaction, driving behavior, wellbeing, conservation of resources