Considering the increasing pressure from civil societies for a more sustainable and responsible environmental management, some companies are conscious of the insufficiency of internal capabilities and guidelines to move their logistics function toward a more environmentally responsible and sustainable model. Ageron et al. (2012) presented a theoretical framework for Sustainable Supply Management (SSM); where they empirically studied 178 French companies. The paper proposes a more generic theoretical framework for Sustainable Supply Chain Management (SSCM), the objective is evaluating sustainability all among the supply chain incorporating reverse flow management. To evaluate this proposed framework, the authors studied the practices of 82 selected Moroccan companies. The study proposes a questionnaire which aims to evaluate industrial performance in terms of sustainability in the context of an empirical study. The questionnaire comprises 5 axes containing 118 questions and it is intended for the leader of industrial structures, managers and logistics managers. Finally, a summary of relevant findings and conclusions are reported.