Generally, companies use “One-size-fits-all” strategy and have standardize processes and policies to cater to all type of Sellers. Having one strategy can lead to significant cash flow leakage and potential sales loss, as we might end up over-serving few sellers at the cost of undeserving ones.

This paper aims at designing the multi-channel, segmented model with different policies for serving million of Big & Small; Veterans & Amateur Sellers who need Logistics Services to successfully conduct their retail operations. Under this model, different sellers with different products and profile will be served through different Operational modes, processes & policies. By understanding the Seller’s profile (Load, Volumetric profile, Category) and their behavior (Consistency, frequency, load pattern) of the sellers; we can design a tailor-made solution thereby maximizing both seller service and company’s profitability.