China is a major longan importer of Thailand and R3A is one of the main trade routes between the two countries. There is a problem because the logan is perishable. Therefore, exporters must handle temperature that calls the cold chain. This paper aims to propose a factor that important for measures the cold chain performance for exported of Thailand’s longan on the R3A route. The first stage is the identification of the key performance attribute (KPA) by review literature base performance of the supply chain and cold chain. Then, the researcher discussed the factor affecting the performance such as Quality and safety, Traceability, Cost, and Responsiveness. The result from this paper shows that are 4 main-factor and 11 sub-factors to introduce exporter longan fruit. The factor would be calculated the weight for each KPA by using the Analytic Hierarchy Process (AHP) methodology that presents a Quality and safety factor (0.518) is the most important of KPA follow by Cost (0.296), Responsiveness (0.136), and Traceability (0.049), respectively. The proposed framework shows the weight that important to each KPA that can facilitate decision-makers in understanding the structure of cold chain performance of the longan exporting industry.