Social Media is online media that is used as a means of social interaction online on the internet. On social media, users can communicate with each other, interact, share, network, and various other activities. Seeing the increasing sophistication of information technology in the process of disseminating messages through mass media, encourages all groups to use information technology to facilitate everything, including what Curug Cibulao does. This study aims to analyze the perceptions of users of Instagram social media accounts about the Cibulao waterfall tourism object, Bogor Regency. This research was conducted on the followers of @curug_cibulao as many as 65 followers. The sampling technique is a probability sampling technique with a simple random sampling method. Quantitative data are presented in the form of a frequency table. Statistical tests were performed with the help of the SPSS version 22.0 program. The results showed that 1) The characteristics of the Instagram social media user account @curug_cibulao with the majority gender of Instagram social media users were 55 male respondents, while 45 female respondents with an age range of 21-30 years. The majority of users of the Instagram social media account @curug_cibulao have undergraduate education with a job as an entrepreneur, 2) The perception of users of the Instagram social media account @curug_cibulao is high. This is indicated by the average value in the interval from 3.43 to 4.23. This shows that the perception of users of the Instagram @curug_cibulao social media account is good about Curug Cibulao, 3) There is a relationship between the characteristics of users of the Instagram @curug_cibulao social media account, namely educational indicators with perceptions of users of Instagram social media accounts @curug_cibulao, but it has no relationship with gender. , age and occupation.