Logistics has become part of the human lifestyle 
with providing important services to all sectors of human life
and business, especially with the current situation that affected
by Covid-19 pandemic. The demand of logistic services grows at
large number. The purpose of the following research is to
understand how J&T Express as a new logistic company to
survive. The study is analyzed utilizing the Blue Ocean
Analysis approach specifically suing ERRC Chart to
understand J&T Express condition to expand its business to
reach Blue Ocean market. The geographical condition in
Indonesia is the biggest challenge faced by J&T Express,
with current infrastructure, J&T Express still needed to
develop its infrastructure and improve its technology to
improve service given to its customer and to add value to
their services.