Online shopping has become a trend and has changed for the better, but most people still do not feel being engaged with e-grocery as many people find the problems in ordering to be outweighed by the convenience. The ability of e-groceries to successfully perform in the Philippines is low as expected compared to other e-retailing formats. Accordingly, the immediate objective of this study is to determine the significant factors that drive the consumers in highly urbanized cities in the Philippines to go for e-grocery shopping, so that platform strategies that will address Filipinos needs, wants, and expectations can be developed. A total of 429 respondents from highly urbanized cities in the Philippines voluntarily answered the distributed survey questionnaire. Factors such as Political, Psychological, Technological, Economical, Social, E-grocery Platform, Consumer-centric, Customer Segmentation, and Consumer Engagement to Changes were used first where a theoretical model was evaluated using Structural Equation Modeling (SEM) which outputs were used in Analytic Hierarchy Process (AHP) to get the respective percentages of each criterion that produced the best alternative as the basis for the recommended strategy and its benefits to consumers and retailers in the Philippines.