Changes in industrial strategy are due to fast-moving environmental changes. Starting from product innovation, production process to product delivery. The Product Life Cycle Operations Reference (PLCOR) model is a reference model for innovation, product and portfolio management. The model spans product lifecycle activities from the first idea to broad adoption in the mass market. Nowadays, food industries develop very fast with high innovation ideas while innovation can disrupt the existing organization. The research aims to identify and prepare the implementation of Product Life Cycle Operations Reference Model in food industry especially in Amplang industry in East Kalimantan. The identification results to implement PLCOR are: (1) need to choose one amplang industry; (2) need to measure the performance of amplang supply chain; (3) need to match the readiness of supply chain with the plan in innovation; (4) need to state the performance indicator for PLCOR based on the life cycle stages; (5) need to discuss the level of disruption that industry can make; (6) need to decide the details obtained from innovation plan.Changes in industrial strategy are due to fast-moving environmental changes. Starting from product innovation, production process to product delivery. The Product Life Cycle Operations Reference (PLCOR) model is a reference model for innovation, product and portfolio management. The model spans product lifecycle activities from the first idea to broad adoption in the mass market. Nowadays, food industries develop very fast with high innovation ideas while innovation can disrupt the existing organization. The research aims to identify and prepare the implementation of Product Life Cycle Operations Reference Model in food industry especially in Amplang industry in East Kalimantan. The identification results to implement PLCOR are: (1) need to choose one amplang industry; (2) need to measure the performance of amplang supply chain; (3) need to match the readiness of supply chain with the plan in innovation; (4) need to state the performance indicator for PLCOR based on the life cycle stages; (5) need to discuss the level of disruption that industry can make; (6) need to decide the details obtained from innovation plan.