Wi-Fi router technology develops every year in line with people's need for internet and smartphone penetration. Wi-Fi has become the preferred means for connecting to the internet at home, in the office, in hotels, and at airports. Because Wi-Fi router sales are increasing year after year, research into Wi-Fi routers is interesting for future research. The purpose of this research is to examine the global business strategy for commercializing Wi-Fi router technology by examining companies that have competed successfully on a global scale. The companies examined were TP-Link and Tenda. Companies must decide how to alter or adopt a core business model in order to achieve above-average returns when developing a global strategy. The analysis was conducted using a strategic management approach to ascertain how the two companies should design their global business strategies in order to achieve above-average returns. This paper highlights the resources, capabilities, and competitive advantages of both companies. This study provides recommendations regarding what can be learned from both companies for companies in Indonesia that want to develop business in the area of Wi-Fi router technology.

Keywords

a comparative study, global business strategy, lesson learned, and Wi-Fi router