Due to the competitive nature of the retail industry, retailers should consider customer purchasing behavior when making critical decisions such as product pricing and the allocation of limited shelf space. Instead of the decentralized optimization, in a wider perspective, the retailers could improve their performance by managing the relationship with the upstream members in the supply chain. Coordination among members allows the supply chain to control costs and create shared value to compete in the market. Numerous studies related to the contractual agreement in the supply chain have focused on coordination mechanisms to get their insights. The objective of the contracts is to achieve coordination, as indicated by a win-win situation for all members and an increasing total channel profit. There are various factors taken into account when the demand function is defined in retail supply chain contracting. Particularly in brick-and-mortar businesses, many researchers are interested in the impact of product shelf space allocation, in addition to general price elasticity, on the company’s performance. This paper presents a review and bibliometric analysis that evaluates insights on retail shelf space allocation in supply chain contracts for further investigation in the related research area. We find that the citation clusters represent different methodological aspects of supply chain contracts, consists of the vendor-buyer coordination by integrated inventory and the coordination through revenue sharing and bargaining contracts.