Abstract
The book is a source of reading, information, knowledge, reference until entertainment for all walks and all ages, especially by students. Along with the progress and changes in technology, currently available books in digital called electronic books or eBooks. View eBook generally same as printed books but can only be opened using software such as Adobe Pdf reader, eBook formatted form pdf.
The problem in this study is whether the existence or emergence phenomena eBooks or electronic books are a threat to print books that already exist or have no effect, as seen from the behavior of consumer cognition printed books. The study was conducted to obtain factual data about the assessment or the perception of consumers, especially students, to the printed book and eBook (electronic book). The method is to approach the process of cognition. Cognitive science perspective in solving this research is to analyze relevant aspects related to the characteristics of consumer cognitive behavior, characteristics of printed book and eBooks (electronic books).
The result of factor analysis obtained a new factor with 7 levels, is known that characteristics into consideration that consumers buying or use two products include the price of the book, efficient / practical, quality content, the form of presentation and ease of obtain information by the book. The results of analysis that the presence of products of electronic books or eBooks is enough influence and is a threat to printed books that have been on the market before.
Keywords:
Cognitive Ergonomics, Factor Analysis,Electronic Book (e-Book), Graphic Design.