Typical manufacturing companies have been adding services to products to create new offers to strengthen the relationship with clients. This is a process named ‘servitization’. In this context, the present study aims at investigating the literature on servitization in typical manufacturing companies in recent years. Articles published in the past 10 years, retrieved from the Web of Science, Scopus, and ScienceDirect databases resulted in 50 publications for further analysis. A bibliometric analysis identified that the articles were authored by 145 authors and co-authors from 14 countries, published in 27 journals, and present a set of 414 keywords. A preliminary content analysis shows that the transition to servitization needs attention as the challenges and barriers for organizations to overcome. The literature also points out a growth of digital servitization, which is a subject for further exploration, since the use of technology for the development of new solutions may strengthen service offerings.