Small and Medium Manufacturing Enterprises are one of the major drivers that stimulates job creation, enhance youth empowerment and improve economic growth of a country. Hence, the development of optimal production plan that will promote business success and maximize profit generation in these enterprises are vital. In light of this, this paper proposed a goal programming model that could be used to optimally plan production operations in a Small and Medium Bottled Water Manufacturing Enterprise. The goal programming model was formulated by taking into consideration the various objectives that this enterprise want to achieve amidst the constraints that the production system of this enterprise is facing. Operations-related data of the enterprise such as customer order data, inventory data, production time and production cost data were used to solve the production planning model of this organisation. The solution to the goal programming model of this enterprise using the LINDO software unveiled the organization objectives that could be achieved and those that cannot be achieved. The deviation values that hindered the unachieved objectives from been met were also unveiled.