When a consumer pays for a product through his credit card, he is disclosing his propensity to risk, purchase habits and by using it we can figure out his personality traits of the types of MBTI and Big-five and the culture of society in which he exist also known as SIP ( Social Information Processing). Hence, consumer analytics has moved to predictive or perspective type from earlier descriptive or diagnostic analytic type. Hence, we are in a position to predict what consumer do to your product or price offerings and his or her implications for Interactive or one on one advertisements.

Keywords

 Interactive Advertisement, Propensity to risk, Consumer Analytics