The baby incubator is one of the most important medical devices in the world of health. Baby incubators are used to keep the baby's body temperature at the desired temperature and allow the baby to avoid bacterial infections and noise. Because of the importance of the tool, the design and development of standard model baby incubator product was designed for premature babies. Product of design and development on baby incubator using Quality Function Deployment (QFD) method and Simulation application. QFD method that is involved customers method in the development of product or service. The customers referred to in this study are medical personnel who usually used baby incubators as well as customers or consumers who have experience using the device for treating premature babies at home. The simulation application in this study is used to test the air flow that flows in the incubator so that a comfortable temperature is obtained in the incubator.