This research aimed to use the business model canvas approach as a kind of business strategy planning to establish the stages of DAKGÈ's business development. The stages of research carried out are as follows: (1) conducting market research and determining business ideas, (2) creating a business model canvas and value proposition canvas, (3) validating business models, (4) running business processes and implementing several plans for business model canvas, too (5) analyzing business performance. The research design used is applied research with an action research approach and qualitative and quantitative data collection methods. From the results of this study, it was found that the business model canvas has an important role to support the overall business process and help DAKGÈ to achieve fairly optimal performance.
Using Business Model Canvas Approach as A Tool to Support New Venture Strategy: The Case of Dakge as a Healthy Culinary SMEs
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