Technology centered businesses are highly motivated and accepted in the present Information age. More
and more organizations are trying to introduce ICT in their daily operations and making their business
leaner and flexible. Brick and Click Retail formats like hypermarkets, specialty stores and Convenience
stores are using technological platform, like Internet of Things (IoT) for widening their reach to the
customer. This piece of research tries to show the relationship between the cost and the strategy of a retail
format with the adaptation of IoT in their operations.
Keywords
Brick and Click Retailers, IoT, Retail Formats, ICT, Technology adaption