Industries working under Just in time as Moroccan automotive companies, are always searching to optimize their spending by minimizing cost without impacting customer satisfaction, performances continuous improvement is the best tool. The principle is to detect and correct weaknesses to achieve target. We can find a lot of professional referential in automotive sector all over the supply chain that evaluate process or decisions, and judge performance or impact.

Our research contains proposal of a tool of diagnostic and evaluation of downstream logistic chain based on combination between these existing referential.

The paper contain five parts, first one present a literature revue of professional referential that evaluated performance of automotive industry in Morocco. The second part explain the problematic and research methodology ; the third demonstrate weaknesses of these referential in terms of evaluating downstream logistic chain ; the fourth one propose a model that respond and correct these weaknesses ; we end by a conclusion and  perspectives of this work.

Keywords

Automotive sector, Customer satisfaction, Performance, Evaluation referential, Downstream logistic.