Collaboration in supply chain is widely recognized as one of the core challenges for the next future. In this context, horizontal collaboration is believed to be one of the innovative solutions to tackle the growing logistic challenges from both, environmental and economic points of view. In this paper, a close look has been taken on the horizontal collaboration opportunities across industry sectors of Bangladesh to reduce traffic burden, capture more opportunities and make their supply chain more efficient. Horizontal collaboration  is  characterized  by  the  sharing  of  information,  knowledge,  risk  and  profits among industries working in the same level of supply chain. The aim of this paper is to discuss possible horizontal collaboration opportunities in supply chain between Bangladeshi industries to impose an impact on the reduction of traffic burden. Further, a new comprehensive model named ‘Smart Conveyance’ has been proposed which will not only allow the companies to improve their efficiency but also will play a significant role in reducing traffic congestion.