The purpose of this study is to determine the magnitude of the effect of price satisfaction on financial and non-financial performance; weather price satisfaction practices have a direct effect on the non-financial and financial performance of dairy cooperative or non-financial performance positively mediating or moderating the relationship between price satisfaction and financial performance of dairy cooperatives. The samples of research are 70 farmers and several dairy cooperatives where the farmer is a member located at Pasuruan and Malang. Using Partial Least Square (PLS) with the aid of the SmartPLS software program, the result of the hypothesis indicated that price satisfaction has a significant positive effect on non-financial and financial performance. In this case, rather than have a direct relationship, price satisfaction has a positive significant effect on financial performance through non-financial performance. This research failed to prove that non-financial performance is moderating significantly the relationship between price satisfaction and financial performance