The production of liquid milk has many defects which result in the loss of the opportunity to gain benefits that can be obtained if the quality of the product complies with the prescribed standards. This study aims to determine what factors influence the quality of milk bottled products in the milk processing industry in Jakarta. Quality Function Deployment (QFD) is used to find out what factors influence the quality and how to achieve these factors. Failure Mode and Effect Analysis (FMEA) is used to determine the risk of potential failure of factors that achieve high credence at the QFD stage. The results of the data processing show that workers/operators, production equipment, and production processes have the highest importance in influencing product quality in the milk processing industry. The results of the data processing also show that the filling and sterilization process have the highest risk of causing defects with Risk Priority Number (RPN) above 100. Dented (body) receives an RPN of 240, channeling receives an RPN of 140, dented (skewed) receives an RPN of 128, and scratch receives an RPN of 120.