Many of the company’s performance, competitive advantage, and sustainability were driven through their intangible assets. The increasing trend of companies deriving their value from intangible assets seems to be set to continue, as more businesses invest in particularly intangible assets property to create new products and services. The activities of the company are related to different types of resources, among which intangible assets are becoming an increasingly important incentive for the company to operate. This paper aims at exploring how intangible asset becomes the key to driving for company’s competitive advantage, performance, and sustainability. The study employed quantitative research design (ex-post facto) data are obtained in the pass accounting record. descriptive, correlation, and regression statistical analysis was carried out, it was obtained from the result that there is the relationship between return on an asset which encompasses the (performance, competitive advantage, & sustainability) and computer software & exploration asset with the significance rated strong and stronger effect respectively, and there is strong size effect of an intangible asset (exploration asset and computer software) on return on asset (ROA. The result concluded that the company's exploration assets, as well as computer software, have an impact on performance, competitive advantage and sustainability.