Social media has become a big part of its users, it has shaped marketing strategies and trends. As a result, Social Media Marketing Campaign has been perceived as one of the key channels to communicate and interact with customers through social media platforms. Based on The CAF World Giving Index 2018, Indonesia placed in the first rank of the most generous and given globally. From a country in the world and, from the previous studies, that is becoming a strong reason many Non-Profit Organizations are formed in the country to help the people’s betterment. These developments in the digital era give consequences yet challenges for the management of NPOs, to increase their marketing activities and strategies in any industry. Influencers have become effective agents to increase the willingness to give as the customer’s attitude towards influencers is impacted by perceived credibility, trust, expertise and congruence, and with those findings, this research will provide the study of impacts in using Influencers for an NPO’s Social Media Marketing Campaign which results in numbers of donations.

The purpose of the research is aimed to fill that gap whilst also furthering the knowledge and understanding as a whole within the context of using influencers for a non-profit organizations’ campaign. The focus on influencers’ usage would also help raise the number of donations (in any currency) for every new, growing or even bigger NPOs in these competitive eras. Overall, this research is mainly focused on the NPOs' perspective mainly focuses on how influencers become a tool that leverage marketing communication campaigns to achieve NPOs’ sales and the impacts that influencers can bring to an NPOs marketing campaign.

To attain the objectives of this exploratory research, a qualitative approach by interview will be implemented. This will be done by collecting data through a semi-structured interview with NPOs to identify themes and explain patterns. Th,e researcher has determined the key informants: a person from a marketing team from NPOs, people who work and or involved in an NPO and or handles the building of the NPO and marketing or marketing communication division in Indonesia. The NPOs are moving in the sector of education, children, poverty, social/public health, environment and environmental sustainability. 

The study findings help small and growing NPOs to obtain a maximum result in their sales which is their donations. Also, for them to be able to adjust the current marketing communications conditions in the society to invent trust and understanding for donors. Since influencers have become a strong tool to leverage sales with the involvement of social power that raises psychological trust and credibility to the audiences. This result is correlated with helping the country (Indonesia’s) betterment in social problems helping the government through making an excellent NPO that generates people to help each other also to contribute to further research.