As the difficult period, we have just been through, witnesses, resilience is needed now more than ever. Within this context, regulatory resilience is addressed through a case study. In fact, parallel imports and counterfeiting may have a strong negative impact on sales volume, turnover, and hence on business performance. In order to prevent this, a resilience process aiming to deal with those illegal activities is implemented, and the automation of this process by setting up a software solution named R2APID (Regulatory Resilience Against Parallel Imports and Doctoring) is explained in this paper.
THE ROLE OF REGULATORY RESILIENCE IN SUPPLY CHAIN OPTIMIZATION: A CASE STUDY
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