The rapid development of information technology also affects the business world. The flow of information in the business world is very fast and even has become an urgent interest. Higher education one affected by the advancement of information technology for marketing activities. The problem faced by higher education with marketing is that it cannot identify business plans that can be used to attract prospective students. The purpose of this research is to design electronic marketing for higher education. Research methods using the electronic marketing framework and the results of this study are e-marketing models for higher education