Consumer awareness of product design is getting higher and higher. Products exterior design is one of the most important factors which affects consumer’s purchasing decisions. Therefore, how to develop the product exterior design which satisfies consumers’ concerns and interests effectively is great importance to exterior design manufacturers. To understand contributing factors of products exterior for consumer’s purchasing decision, this paper proposed to use Regression-based model. Regression-based model is used to determine what features of product exterior design which attracts consumers’ concerns. The target of a Regression-based model is to obtain importance scores that represent factors of products exterior design, hence based on its score, it can be ranked which of the attributes of products exterior design more attract consumers’ concerns in purchasing decision.
The Influence of Consumer Behavior on Purchase Decision on Regression-based Model: Application to Portable Kitchen
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